The Jokers

14/07/202114/07/2021admin

I am pleased to announce that ‘The Jokers’ will be appearing at the festival, this is great news as we sadly lost 61 Ghosts to COVID Restrictions

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Thank you for expressing you interest playing at the Rory Gallagher Festival

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Creating an image of success and authority for your business is a smart way to win more customers. People are comfortable doing business with companies they trust to meet their expectations. If your business looks profitable, customers believe you can deliver what they need.

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Whether you’re involved with a local charity drive or craft fair, the right event attracts highly interested customers. Sponsored events often cater to niche audiences or member organisations.You g ain opportunities to engage one on one with people looking for relevant product solutions.

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Few people are motivated to check out a store that always looks sad, shabby, and empty. Likewise, online shoppers are turned off by e-commerce sites with no branding, business details, or security certificates. Public perception can make or break your business. On the other hand, customers form positive opinions when your business is tied to high-profile events. Customers will assume your business is reliable and reputable if you can sponsor other organisations.

In a 2016 survey, the Event Marketing Institute found that 74 percent of consumers are more likely to buy products after exposure to a branded event marketing experience. Use the clout you earn as a sponsor to grow your reputation in your community.

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Think about the amount of time you normally spend hunting for 10 qualified leads. How about 20, 50, or 100? Not only do events bring you a host of compatible customers, but they also show the human side of your business.
Forming an emotional connection is half the battle of building brand loyalty. By attending in person, you can learn about customers, promote your products, and build a mailing list.

Event holders typically provide data about attendees or attendance rates in advance. Do your research well, and you can plan a strategy for meeting as many people as possible.

5. Sales Goals

Along with leads, consumer events allow you to rack up sales on the spot. Picture a restaurant that sponsors a local music venue or sports team. Setting up a branded booth to feed hungry fans is an easy way to get new business. Many companies make the bulk of their purchases at trade shows, and you can quickly earn their respect as a sponsor.

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Event sponsorships provide fresh material to expand your content strategy. By connecting with the event holder on social media, you can find relevant audiences to target. According to ESP, 98 percent of sponsors uses social media to promote their involvement. Popular events get a lot of engagement, which you can use to create content themes or promote your own hashtags.

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8. Audience Insights

Established organizations and member associations often hand out data about the event performance. In ESP’s findings, 46 percent of sponsors considered post-event reports to be extremely valuable. Thirty percent valued business ideas they gained from events, and 34 percent valued info on audience perceptions.

Event sponsorship is a beneficial learning experience for new and veteran business owners. After all, a roomful of great minds is better than one. You get a firsthand look at how other businesses differentiate themselves and attract customers.

9. Business Relationships

Are you in the market for new partnerships or supplier relationships? Events are great places to find non-competing businesses you can collaborate with in the future. Small business owners are busy folks, so most are happy to share leads and cut their legwork in half. Find out what businesses are participating, and prepare pitches to introduce yourself to key players.

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Whether you plan to sell or not, events are about starting quality relationships. The goal is to leave with a list of leads to follow up on afterward. You don’t necessarily need to make a huge profit on event day, as long as you have a long-term way to leverage your investment.

In ESP’s survey, 55 percent of sponsors said their return on investment increased from 2016 to 2017. To make the most of your event sponsorship, decide what you want to achieve before you go. Come up with a metric to measure your efforts, so you know if an event is worth attending again.

The benefits of event sponsorship are endless if you put in the effort to forge connections. Take advantage of every resource the event holder offers to help businesses, especially as a new participant. Just like any other transaction, sponsorship roles can be negotiable. Before you sign any contracts, make sure the agreement gives you the level of exposure you want.

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